Writing. The linking up of words to create meaning, structure, and feeling out of what could otherwise just be a random pile of words escaped from a dictionary. I love storytelling. It then follows that I also love words and writing.

So many times in media projects, the writing appears to be an afterthought. Oh, yeah, we have to have words in there. And so those words either state the obvious, already clear from the imagery, or the words don’t seem to connect with the imagery at all.

Or there is the other extreme, where the person in charge of the project is all focused on writing it, but has little or no understanding of the visuals, and the result is something that may be technically correct, but does little to relate to those visuals it will go with. Neither approach will do much for the final project.

Because we start telling your story in writing, you know that we will put in the effort to research and do our homework, so that the words, when penned, actually mean something. At the same time, we keep in mind the context those words will be seen in, so that they will work together with the imagery around them, as a whole telling your story. Because we love the storytelling, we could do no less.

Claes

posted in writing

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