A movie in a bullet. That is what you can get from Scottish indie film maker David Paul Baker. His film Mission X, an action drama about a film student who follows a band of mercenaries, is available in the traditional ways: DVD and download. Now David has added one more option: Get the movie, a Making of Mission X feature and a personalized thank you message from the filmmaker as digital files on a USB flash drive that is shaped as a bullet.

Gotta love it. This is a clever way to add value to the product, while creating another marketable item that stands out. Too many times I think we leave the creative packaging by the wayside, figuring that only the big studios can afford to do stuff like that. David is showing that an indie producer can do creative packaging.

Want a review of Mission X? Check out this podcast from The Editing Bin. Then get your own copy in the most unusual and creative indie film packaging this year. David is taking pre-orders now for a May 6 release.

Claes

posted in Scotland, branding, independent films, video

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