When Southwest Power Pool held a press conference announcing plans for their new headquarters, they chose to show Introduction to Southwest Power Pool, a video we recently created for them.

Southwest Power Pool last year decided to tell their story in a video. It seems that many people are confused about who they are and what they do. “Power” is in the name, but it’s not a power generating utility. And they don’t own transmission lines to get the power to the customer. Yet, without SPP, you wouldn’t have electricity at your house or business if you live in their 11 state service area.

The 6.5 minute video cuts through the confusion to highlight the history of SPP and what they actually do today (hint: Think of them as the air traffic controller of electricity for the region). The video uses historical images and new, high definition video to tell the story. It also includes animations of the transmission grid and timelapse video. Immediately on release, the video was distributed on DVD around the service area, as well as included on the SPP website.

Then at the end of February, when SPP held a press conference to announce their new headquarters in Little Rock, the video was shown up front to give the audience a quick overview and understanding of SPP’s importance to the region. TV station KTHV even used clips from the video (including an animation of the service area and transmission lines) in their news reports.

The video is produced in high definition, allowing high quality scaling for DVD release, as well as for web and mobile devices.

Claes

posted in business, news, production, video

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