How do you tackle a huge subject in less than a minute? The question is not how fast can the narrator read, but rather how can the visuals carry the story and what common thread …
Archive for the ‘branding’ Category
Blending time in promo spot
Thursday, May 20th, 2010Clever packaging
Wednesday, April 21st, 2010A movie in a bullet. That is what you can get from Scottish indie film maker David Paul Baker. His film Mission X, an action drama about a film student who follows a band of …
IKEA Heights: what was he thinking?
Tuesday, September 8th, 2009Premise: Go to a large furniture and home furnishing store that invites people to come in and hang out, and bring a script, actors and camera and shoot a web soap opera. After all, the …
Logo: to change or not to change
Thursday, August 6th, 2009Some companies seem to belong to the logo-of-the-month club and feel the need to change their visual identity with amazing frequency. Then there is the odd company that keeps hanging on to a clearly outdated …
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